7-10 March 2024, The NEC Birmingham

Trade exhibitors

Trade exhibitors 2024 | Crufts

It is still possible to register your interest for a Trade Stand at Crufts 2024. You will be placed on the waiting list, and we will let you know as soon as possible if we have been able to allocate you a space. Please note that the closing date for registrations is Tuesday 27th February 2024.



10 reasons to be at Crufts 2024

  • Premier Dog Show: Crufts stands as the foremost dog show globally, showcasing the best of the best.

  • Extensive Media Coverage: In 2023, Crufts garnered over 10,000 press mentions, with an estimated advertising value exceeding £38 million and a combined audience of over nine billion people.

  • Massive Attendance: With over 155,000 visitors across four days in 2023, Crufts draws a large and diverse crowd of dog enthusiasts.

  • Television Coverage: Televised on More4 and Channel 4, Crufts boasts an average of over eight million viewers, with more than 16 hours of broadcast time.

  • Online Engagement: The Crufts website attracts over 3 million views leading up to and during the event, providing extensive digital exposure.

  • Extended Stay: Half of Crufts visitors spend more than four hours at the show, ensuring ample time to explore and enjoy the offerings.

  • Popular Trade Stands: Trade stands are a highlight, with 85% of visitors exploring them, offering a diverse array of products and services.

  • High Visitor Satisfaction: Over 93% of attendees rated the show as 'excellent' or 'good', indicating high levels of satisfaction.

  • Dog Ownership: Reflecting the love for canines, 83% of Crufts attendees own a dog, fostering a community of fellow enthusiasts.

  • 30th Anniversary of Discover Dogs: This year marks the 30th anniversary of Discover Dogs, adding a special milestone to the event's legacy.