6-9 March 2025, The NEC Birmingham


We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.

Major Sponsors

Agria pet insurance logo - sponsors of crufts

Agria Pet Insurance

At Agria Pet Insurance, pets mean everything to us, so, since 1890, we’ve built our award-winning products to take the very best care of them. Providing lifetime pet insurance exclusively, we’re there for you and your pets, for life. Trusted as the only pet insurer endorsed by Crufts; innovation, research and quality are at the heart of what we do.

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Eukanuba logo - sponsors of crufts


EUKANUBA was created in 1969 by Paul F Iams, with the nutritional philosophy that dogs and cats evolved from carnivores and should be fed accordingly. We believe that through innovative research and breakthroughs, EUKANUBA can enhance the lives of millions of pets. Our range includes special veterinary prescription diets and tailored nutrition for different life stages, sizes, sensitivities and activity levels.

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GoodBoy Crufts sponsor | Crufts 2024

Good Boy

Welcome to Good Boy, where we have over 50 years of experience in keeping our furry friends happy with playtime, food, and cuddles. Join us at Hall 3 to discover the world of serious fun that awaits you and your dog.

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James Wellbeloved pet food  Logo - sponsors of crufts

James Wellbeloved

For the past 30 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved™, we make wholesome, delicious, naturally healthy and naturally hypoallergenic food to help your pet eat better and live better. Our tasty recipes are made with simple ingredients and are full of goodness. Because it’s only natural to want your pet to love their food and live a healthier, happier life

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Everything we do at Royal Canin is driven by our passion for the health and wellbeing of every cat and dog. That’s why every recipe is created to deliver the exact level of nutrients that are essential to your pet’s needs. Join us on the ROYAL CANIN® stand and chat to our team of experts who can offer you advice on your pet’s ideal weight, their nutritional needs, or even which breed may suit your lifestyle best.

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Skoda Official sponsor of Crufts 2024


Škoda is a proud sponsor of Crufts. We love dogs and we know that choosing the right car for your dog is as important as choosing the right car for your family. We’ve won quite a few awards for our dog-friendly cars (ahem, humble brag) click below to find out a little bit more and we’ll see you at the show.

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The Kennel Club Pet Insurance

The Kennel Club Pet Insurance

Here at The Kennel Club, we are proud to be the UK’s largest organisation dedicated to protecting and promoting the health and welfare of all dogs. We feel insurance is a vital part of responsible pet ownership, so we teamed up with Agria, the oldest pet insurer in the world. With over 125 years' experience and a quality lifetime product covering up to £25,000 vet fees cover each year, we know your dog will be covered with the highest quality cover.

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Official Sponsors

Butternut Box

At Butternut Box, we believe that 'good enough for the dog' is not good enough. Dogs deserve better. This means freshly prepared, perfectly portioned meals, delivered to our customers' doors.

We take the best quality ingredients, gently cook them, then freeze them to lock in the freshness without relying on any nasty preservatives.

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Core dog food logo - sponsors of crufts


Overall well-being starts from within, that’s why we passionately believe choosing a food that supports your dog’s well-being is the best thing you can do. Combining the perfect balance of high protein, moderate fats and low carbs, we craft 100% natural dog food, providing the very best nutrition that not only tastes great, but also takes care of your pet from within. Discover the CORE difference and why our caring breeders trust us as the best food for their champions.

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Natures Menu | Official sponsor | Crufts 2024

Natures Menu

For over 40 years our experts at Natures Menu have been crafting nutritious raw food, to provide your dog with all the goodness of a natural, raw diet in the most convenient way. We want to show a nation of animal lovers that there’s an easy and straightforward way to feed raw meals using ingredients selected by our experts, giving your dog the best nutrition possible.

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Proplan from Purina logo - sponsors of crufts


At Purina® Pro Plan®, we believe that when people and pets come together, life is better.
Our team of nutritionists and expert veterinarians apply leading-edge science to develop the most advanced and effective nutrition for your pet.
You've probably heard of probiotics for humans, but did you know they're also great for dogs and cats?
Visit us at Crufts in Hall 3, stand 57 to discover PRO PLAN® FortiFlora® which is a complementary product with probiotics that’s proven to help your cat/dog maintain a healthy gut.

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At YuMOVE, we’re on a mission to give all pets active lives, for life.

We’re the UK’s no.1 veterinary joint supplement and our clinically proven products deliver visible results within just six weeks*. We’ve helped to support countless show and agility dogs over the years – including previous Crufts Best in Show Winners and Crufts Agility champions.

Whether being used preventatively in young dogs just starting out, or reactively in more experienced show or agility dogs, YuMOVE has you covered.

Canine study conducted by the Royal Veterinary College + YuMOVE Customer Survey September 2022.

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Whimzees dog treats logo - sponsors of crufts


HAPPY, HEALTHY TREATS FOR HAPPY HEALTHY SMILES. With dental disease the n°1 health issue for dogs, taking an active role in their oral health is more important than ever. WHIMZEES daily dental treats are flavourful and 100% all-natural, making them suitable for all dogs, especially the sensitive ones. Just one a day helps keep teeth, breath and gums healthy. Discover all our dental treats at Crufts!

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Adaptil | Oficial sponsor of Crufts 2024 | Crufts


We are experts in dog well-being, helping puppies and dogs overcome situations they find challenging. We help owners to better understand their dogs' behaviours with expert advice and calming solutions to support their canine companions.
ADAPTIL helps your dog adapt to modern life’s stressful situations through pheromones, a natural form of canine communication. Pheromones are useful to help us reduce stress-related behaviours such as; panting, pacing, yawning, over grooming and excessive barking, creating a comforting and reassuring environment for your dog.

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A British family business with over 50 years of experience and understanding with specialised canine nutrition, Skinner’s have helped generations of active and working dogs perform at their peak. They understand what it takes to keep dogs active, healthy, and ready for a challenge. Visit the Skinner’s team to learn more about their range of dry food, wet food & treats. By your side, born to be outdoors.

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