Sponsors
We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.
Major Sponsors
James Wellbeloved
For the past 30 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved™, we make wholesome, delicious, naturally healthy and naturally hypoallergenic food to help your pet eat better and live better. Our tasty recipes are made with simple ingredients and are full of goodness. Because it’s only natural to want your pet to love their food and live a healthier, happier life.
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ROYAL CANIN
Everything we do at Royal Canin is driven by our passion for the health and wellbeing of every dog. That’s why every recipe is created to deliver the exact level of nutrients essential to your pet’s needs. Join us on the ROYAL CANIN® stand to chat to our team of experts who can offer you advice on your pet’s nutritional needs, our exciting new products, which breed may suit your lifestyle, and for a chance to win prizes for you and your dog! AND for your chance to win tickets to Crufts, keep a close eye on our social media…
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Agria Pet Insurance
Eukanuba
The 2024 Crufts Best in Show winner was fed on Eukanuba! Created with the belief that dogs and cats evolved from carnivores, Eukanuba provides nutrition tailored to their natural needs and supports a lifelong well-being of your four-legged companion.
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Good Boy
Treat them right with Good Boy!
With over 50 years of experience, we know just what it takes to keep those tails wagging. From exciting playtime and delicious treats to hearty meals, we’re here to make sure your furry family members are always happy and healthy.
Join us at Hall 3, where a world of tail-wagging fun awaits for both you and your pup.
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Škoda
For the third year running Škoda is a proud sponsor of Crufts. That’s because we love dogs as much as you do – helping four-legged friends travel in comfort and safety. We’ve even won awards for our dog friendliness – you could say that makes us “Best In Show”.
But don’t just take our word for it, head over to the Škoda stand to explore our range of dog-friendly cars. And while you’re there, enter our pawsome prize draw for the chance to win a weekend retreat for you and your pooch with Parkdean Resorts*.
*terms and conditions apply, click here for more details
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The Kennel Club Pet Insurance
Here at The Kennel Club, we are proud to be the UK’s largest organisation dedicated to protecting and promoting the health and welfare of all dogs. We feel insurance is a vital part of responsible pet ownership, so we teamed up with Agria, the oldest pet insurer in the world. With over 125 years' experience and a quality lifetime product covering up to £25,000 vet fees cover each year, we know your dog will be covered with the highest quality cover.
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Butternut Box
Butternut Box is the leading Fresh dog food brand in Europe. Fresh dog food isn’t excessively processed like wet or dry food. Instead, it uses whole, human-quality ingredients you can see and say. The meals are gently cooked at 90°C to lock in the nutrients, then chilled or frozen ready to serve from the fridge. Finally, each recipe is taste-tested by us to make sure it’s the best it can be.
Our method means Fresh gives more with every meal. Want to give us a try with 30% off your first two boxes? Click the link below!
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CORE
Overall well-being starts from within, that’s why we passionately believe choosing a food that supports your dog’s well-being is the best thing you can do. Combining the perfect balance of high protein, moderate fats and low carbs, we craft 100% natural dog food, providing the very best nutrition that not only tastes great, but also takes care of your pet from within. Discover the CORE difference and why our caring breeders trust us as the best food for their champions.
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FreshPet
Win a Freshpet hamper worth £50 for your pet! - We believe all dogs and cats deserve the best. Our approach is simple: use wholesome, human-quality, healthy ingredients and gently cook them, without preservatives ... Fresh not Frozen ! - To win a Freshpet hamper (delivered straight to your door)| simply post a picture of your best in show pup on Instagram, follow & tag #freshpet_uk. We will pick 5 lucky winners.
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PRO PLAN
Help fuel your pet’s best life
Every dog has different nutritional requirements, and their needs will change at different points in life. That’s why at Purina Pro Plan, our team of nutritionists and expert veterinarians apply leading-edge science to develop our most advanced and effective combinations of nutrients for your pet.These recipes help provide targeted benefits, such as high digestibility and high nutrient absorption to help support your pet's natural defences and long-term health. We’re proud to be chosen by remarkable owners, for their extraordinary pets.
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YuMOVE
At YuMOVE, we’re on a mission to give all pets active lives, for life.
We’re the UK’s no.1 veterinary joint supplement and our clinically proven products deliver visible results within just six weeks*. We’ve helped to support countless show and agility dogs over the years – including previous Crufts Best in Show Winners and Crufts Agility champions.
Whether being used preventatively in young dogs just starting out, or reactively in more experienced show or agility dogs, YuMOVE has you covered.
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WHIMZEES
Smile for a lifetime with WHIMZEES® by Wellness. With dental disease the n°1 health issue for dogs, taking an active role in their oral health is more important than ever. Our daily dental treats are flavourful and 100% all-natural, making them suitable for all dogs, especially the sensitive ones. Just one a day helps keep teeth, breath and gums healthy. Discover all our dental treats at Crufts!
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Tavo
Since launching in the UK in 2024, Tavo has redefined the world of pet travel. The brand’s innovative range of pet carriers has raised the game when it comes to safety and comfort in the car and beyond. Each product combines premium style and comfort, with industry leading safety – with every car seat carrier impact-tested to United Nations ECE child restraint standards, to provide the ultimate protection to much loved pets and other passengers in the event of a collision.
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Hill's Pet Nutrition
Premium Pet Food Backed by Science
We believe that science is the best path to giving your pet the best care possible.
From their days as puppies to their years as senior dogs, our biology-based nutrition stays a step ahead for differences you can see, feel and trust.
Come and join us at Crufts to speak to one of our experts, capture a fun photo of your dog, pick up a free sample and enter our exclusive competition
Supporters
Skinners
As an official supporter of Crufts, Skinner's is proud to nourish generations of canine champions. With over 50 years of experience, Skinner's understands the unique nutritional needs of active and working dogs. Their range of high-quality dog food and treats is designed to fuel peak performance, support optimal health, and keep dogs happy and active. Visit the Skinner's team at Crufts to learn more about their commitment to canine excellence.
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K9 Jets
K9 JETS, the world’s first pet-dedicated, pay-per-seat, private jet service, offers an alternative to traditional pet shipping methods. The British-based service provider operates flights across the world with destinations including Dubai, New York, Los Angeles and Toronto, allowing passengers to travel comfortably with their pets in the cabin, by their side.
To celebrate its partnership with Crufts, K9 JETS is giving away a return trip for two people and their dogs from London to New York.
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