6-9 March 2025, The NEC Birmingham

Trade exhibitors

Trade stand applications are open! 

 

Applications for trade stands at Crufts 2025 are officially open!  If you’re looking to showcase your brand at the world’s largest dog show, now’s your chance.  Click here for all the details and grab your spot. We can't wait to see you all at Crufts 2025!

 

Apply now

 

 

Why should you book a stand at Crufts?

Crufts stands as the foremost dog show globally, showcasing the best of the best to a worldwide audience.

  • Extensive Media Coverage: In 2024, Crufts garnered over 10,000 press mentions, with an estimated advertising value exceeding £38 million and a combined audience of over nine billion people.
  • Impressive Television Coverage: Televised on More4 and Channel 4, Crufts averages over eight million viewers, with more than 16 hours of broadcast time.
  • Excellent Online Engagement: The Crufts website attracts over 3.5 million views leading up to and during the event, providing extensive digital exposure.
  • The trade stands are a highlight, with 85% of visitors enjoying exploring them and their diverse array of products and services. There has also been a steady increase in spending since 2019.

 

Who attends Crufts?

  • In 2024, Crufts welcomed over 155,000 visitors across four days, consistently attracting a large and diverse crowd of dog enthusiasts, with over 93% of attendees rating the show as either good or excellent.
  • 77% of ticket buyers are female, and 60% are aged 45-64. However, the fastest-growing age group is 18-24 (16%).
  • Over a third of visitors are prepared to travel more than two hours to attend, demonstrating the event's wide appeal.
  • 50% of Crufts visitors spend more than four hours at the show each day, ensuring ample opportunity to take in the events and explore all five halls.
  • The most common reasons for attending are to see dogs, enjoy a fun day out, and watch the competitions.
  • And of course, more than 83% of Crufts attendees own a dog!