Trade stand space terms and conditions

·       The minimum space area which may be applied for is 6 square metres (3m width x 2m depth).

·       (a) “Island site” refers to a space only area for independent stand build which has a gangway on all four sides (£277.00 + VAT per square metre) minimum size 16 sqm

·       (b) is an area with a gangway on all four sides which includes shell scheme (£305.00 + VAT per square metre) minimum size 16 sqm.

·       (c) “Other” site refers to an area which is either on the perimeter of a hall or is joined to another stand. The rates below include a shell scheme package. “Other” sites are divided into three categories:

(iii) Other (1) – open on one side only (£215.00 + VAT per square metre)

(ii) Other (2) – open on two sides (£235.00 + VAT per square metre)

(i) Other (3) – open on three sides (£241.00 + VAT per square metre)

·       The shell scheme package includes walling, a fascia panel with your company/organisation name on and grey carpet flooring.

·       We do not offer partially open sides. i.e. if panel is removed then this will count as full side open and will be charged accordingly.

·       Sufficient space must be booked as overspilling into the gangway or storage behind stands of any items is not permitted.

·       No items are to be hung from the shell scheme ceiling grid or fascia name board.

·       Priority will initially be given to 2025 trade stand exhibitors, who will receive the first opportunity to secure a space via email invitation. Two weeks later, applications will open to new trade exhibitors.

·       Previous trade stand holders from Crufts 2025 must submit their application by 19 September 2025. Once this deadline has passed, applications for new trade stand exhibitors will open. 

·       If you have a preferred location please submit your request via the online application form. Please note that we will not be able to enter into any advance discussion regarding your stand position and size prior to allocation. We will make every endeavour to allocate your requested stand size/type and location however, we cannot guarantee that the exact preference selected will be offered.

·       Successful applicants will be notified by email and will be issued hall by hall.

·       Most allocations will be completed by the end of October, and both unsuccessful and waitlisted applicants will also be informed at this time.

·       When applying, exhibitors are required to select both their preferred stand size and block within the hall, though space cannot be guaranteed for all applicants.

·       The organisers’ decision is final, and due to the high volume of applications, feedback cannot be provided for unsuccessful applications.

·       All successful applicants will be notified by the end of October/beginning of November 2025.

·        If your application is successful, we will contact you by email with details of the site offered. You will then have 7 days to accept or decline the offer.

·       Please note that if you decline your allocated space, we may not be able to offer an alternative.

·       If we do not receive a response within 7 days, the allocation will be cancelled and offered to another applicant.

·       Should you find the space offered is unsuitable or no longer wanted please inform us in writing as soon as possible. Please be aware that we may not be able to find you an alternative position.

·       If you are offered and accept a space at the show, you will be bound to the Terms and Conditions of Crufts Show Rules and Regulations, contained within the Trade Stand Holders’ Manual.  These Rules and Regulations will be circulated with space offers.

• ·A deposit is not required at the point of application.
• Once you accept your space, you will receive an invoice with strict 30-day payment terms.
• Payment must be remitted by the date stipulated on the invoice either via a Stripe payment link or by BACS; if payment is not received by this deadline, the allocation will be cancelled.
•  Please note payment is to be made via invoice or Stripe link. We do not take payments over the phone.
• The organisers reserve the right to cancel the allocation without notice if this condition is not complied with.
•  Please note that payments are not transferable.

·       If an exhibitor wishes to cancel their offer of space once accepted, they must notify the Senior Crufts Trade Stand Coordinator in writing, and this may incur a £300 cancellation fee to be paid within 30 days.

·       You are not permitted to transfer, share or sub-let the whole or any part of the space allocated to them. Nor may they allow any portion of their stand to be used by any other company, firm or individual for business purposes.

·       In order to meet the safety requirements of the EGuide and to assist you with your administration, only the following types of stand will be permissible:
(a)“Island” Sites (space only) – Independent Stand Designs

·       IMPORTANT INFORMATION: Island sites must be arranged through a professional stand contractor of your choice. Full details, including the name and address of the company to be used and relevant documentation as detailed in the rules and regulations, which will be available if your application is successful, must be submitted to the organisers no later than 5 January 2026.  If this information is not received by the due date, the organisers reserve the right to arrange for a shell scheme to be erected on the relevant site and you will be invoiced accordingly.

·       NOTE: you are advised to use contractors which are members of ESSA (The Event Supplier & Services Association)

·       All stands, without exception, must have a suitable floor covering acceptable to the organisers, which must be supplied and laid by a professional exhibition contractor and sides of stands bordering the public gangway must be properly delineated. Please note that the shell scheme package includes carpet.

·       (a)“Island” Sites (Space Only)

·       Stands or any other structures, exclusive of any signs and fascias, must not exceed 3 metres in height (and any signs or fascias must not rise above a height of more than 1 metre above the main structure) unless special permission has been obtained from the organisers.

·       (b)”Island” / Space Only sites including shell scheme package / “Other” sites

·       You are not permitted to erect any structure above the height limit of the shell framework i.e. 2.4 metres

·       All stand fitting must conform to the requirements of The National Exhibition Centre and the EGuide, further details of which will be included in the rules and regulations circulated with every space offer.

·       Failure to comply with any of the above terms and conditions could result in expulsion from the show and jeopardise space being offered to you at any other event organised by us.

·    The service is administered by Eventsforce in conjunction with us and by providing their information the applicant agrees to Eventsforce and us processing this data for the purpose of managing their trade stand application/booking.

·       As a contractual necessity we need to share your details with the contractors who will supply the exhibition procurement and services - those contractors agree to comply with Data Protection legislation and i) to use data only for the specified purpose ii) not to share with Third parties if unauthorised and without consent and iii) to hold data safely and securely. It will also be retained for the purpose of sending stand re-booking information for next year's show and to inform you about trading opportunities at our other events.