Trade Stands

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Put your brand in front of the nation’s dog lovers

Crufts is more than the world’s greatest dog show – it’s a year-round conversation that reaches millions of passionate dog lovers. From the visitors experiencing the show first-hand to the audiences tuning in through television, radio, press, digital and social media, people engage with Crufts wherever they are. And that means your presence at Crufts can put your brand in front of a huge, highly engaged audience, both at the show and beyond.

• Extensive media coverage: In 2026, Crufts generated more than 16,000 pieces of press coverage, with a combined readership of over 12 million across regional, national and trade publications, including The Times, BBC News Online, Country Life and The Scotsman.

• Powerful radio reach: Radio coverage increased by more than 1,000% in 2026, reaching 79.9 million listeners, with an estimated advertising value of £879,000.

• Millions reached through television: Crufts achieved a television reach of more than 15 million, with coverage across Channel 4 and More4, as well as This Morning, Good Morning Britain and BBC regional channels. Crufts averages more than eight million viewers, with over 16 hours of broadcast coverage.

• Strong digital and social engagement: The Crufts website attracts more than 3.1 million views in the lead-up to and during the event, giving exhibitors valuable digital exposure. Social media engagement also increased by 30% year on year, with more than 9 million people engaging with Crufts content before the event.

• A captive audience at the show: Crufts visitors don't just come for the competition. The trade stands are a key part of the Crufts experience, with 82% of visitors spending more than four hours at the show. And with 92% saying they would recommend Crufts to others, the event continues to create a highly positive experience for visitors and exhibitors alike.

• In 2026, Crufts welcomed over 150,000 visitors across four days, attracting a large and diverse audience of passionate dog enthusiasts. With over 92% of attendees saying they would recommend the show to others, Crufts continues to be a highly valued and engaging experience for its visitors.

• More than a third of visitors are willing to travel over two hours to attend, highlighting Crufts’ broad appeal and its ability to attract audiences from across the country.

• 82% of Crufts visitors spend more than four hours at the show each day, providing ample time to enjoy the events, explore all the halls, and engage with the wide range of attractions on offer.

• The most popular reasons for attending Crufts are to see the dogs, enjoy a fun-filled day out, browse the trade stands and experience the excitement of the competitions in the Main Arena.

• And, of course, with more than 83% of Crufts attendees owning a dog, it’s an audience with a genuine passion for all things canine.