Trade Stands

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Crufts stands as the foremost dog show globally, showcasing the best of the best to a worldwide audience.

• Extensive Media Coverage: In 2025, Crufts garnered over 10,000 press mentions, with an estimated advertising value exceeding £38 million and a combined audience of over nine billion people.
• Impressive Television Coverage: Televised on More4 and Channel 4, Crufts averages over eight million viewers, with more than 16 hours of broadcast time.
• Excellent Online Engagement: The Crufts website attracts over 3.1 million views leading up to and during the event, providing extensive digital exposure.
• The trade stands are a highlight, with 85% of visitors enjoying exploring them and their diverse array of products and services. There has also been a steady increase in spending since 2019.

• In 2026, Crufts welcomed over 150,000 visitors across four days, attracting a large and diverse audience of passionate dog enthusiasts. With over 92% of attendees saying they would recommend the show to others, Crufts continues to be a highly valued and engaging experience for its visitors.

• More than a third of visitors are willing to travel over two hours to attend, highlighting Crufts’ broad appeal and its ability to attract audiences from across the country.

• 82% of Crufts visitors spend more than four hours at the show each day, providing ample time to enjoy the events, explore all the halls, and engage with the wide range of attractions on offer.

• The most popular reasons for attending Crufts are to see the dogs, enjoy a fun-filled day out, browse the trade stands and experience the excitement of the competitions in the Main Arena.

• And, of course, with more than 83% of Crufts attendees owning a dog, it’s an audience with a genuine passion for all things canine.