The Kennel Club press and marketing departments support the trade stand holders who attend Crufts and help to contribute to the world’s greatest dog show. A comprehensive marketing and communications plan has been implemented to ensure another successful event, including television, radio, print advertising, direct mail, e-marketing and PR.
Crufts not only provides trade stand holders with the opportunity to reach over 160,000 dog loving visitors, but also over 500 members of national and international press who visit the show and who may be able to help promote companies throughout the year.
Contact details for Marketing
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Should you need any further information or advice on the promotional activities being undertaken for Crufts 2026, contact our marketing team.
Crufts logo
Is you wish to utilise our logo in your marketing and/or promotional materials prior to the show, please contact us and we can arrange for a file to be sent to you.
Social media
When posting about Crufts before, during and after the event, please make sure you tag us in your posts, our handles can be found below:
Social media templates
Download our 'We're going to Crufts' social media templates to help promote your trade stand ahead of the show in March.
Unoffical social media and ticket pages
This year, we have been made aware of a number of unofficial Crufts social media accounts which are asking users to make payment to watch Crufts 2026. We would like to warn users that these are fake accounts. For accurate information please check our verified social channels. For anyone who would like to watch Crufts this year, this is free and not a paid for service. You can watch the Crufts livestream on our YouTube channel.
Please be aware that there are also a lot of scam companies in operation at the moment suggesting you can pay for tickets.
Please note that tickets are only available from the official Crufts website and AXS. If in doubt about the authenticity of a ticketing site please do not purchase tickets from these sites.
Press Office location
During Crufts the Press Centre is located in the Toute Suite on the Piazza, near the main entrance of the NEC.
Looking for coverage about your company/stand?
Journalists deal with news – therefore they want something that is new, interesting, timely and that will make their readers sit up and listen. Some points to consider that make a product newsworthy are:
- Can you find a celebrity ambassador to launch your product or represent your charity?
- Is it a truly new product (just launched/in the past few weeks) and is it different from everything else out there?
- Does the product tie into a topical trend – organic, political (tie into current newsworthy events), technology
- Consider conducting research that will create a story around your product
- Do you have a great photo, or can you provide a journalist with an opportunity to take a great photo (journalists are thrilled when they get a picture that is not a handshake/cheque presentation etc.)
- Is your product unusual or quirky?
- Have you had a trade stand at Crufts for a milestone number of years? e.g. 20 or 10 year anniversary.
- Unless your photocall stands out it can be difficult to secure press coverage from such a busy event. Have you considered promoting the fact that you will be at Crufts in the week or two before the event, by creating a story or photograph opportunity related to your product and saying that the product will be available at Crufts?
Please use the trade stand form to let us know your news or photocalls
Filming permissions
Please note that Channel 4 has exclusive broadcast rights to Crufts 2026. If you wish to film at Crufts, including for social media you will need to contact The Royal Kennel Club marketing team in advance to gain the relevant permissions.
Show guide opportunities
If you are interested in advertising in Crufts 2026 show guide, please contact Newhall publishing.
