The press and marketing teams of both the Royal Kennel Club and Crufts work to support trade stand holders and help make Crufts a success. A wide-ranging marketing and communications campaign promotes the show across multiple channels, including television, radio, print, direct mail, email marketing and PR.
Crufts offers trade stand holders an unrivalled opportunity to showcase their products and services to more than 100,000 dog-loving visitors. It also attracts over 500 national and international press representatives, providing further opportunities to raise brand awareness and build valuable media connections that could support promotion throughout the year.
Contact details for marketing
Should you need any further information or advice on the promotional activities being undertaken for Crufts 2027, contact our marketing team.
Crufts logo
If you wish to utilise the Crufts logo in your marketing and/or promotional materials prior to the show, please contact us and we can arrange for a file to be sent to you. Please note approval of the design will be required.
Social media
When posting about Crufts before, during and after the event, please make sure you tag us in your posts, our handles can be found below:
Unofficial social media and ticket pages
As Crufts gets closer, we want to help everyone stay safe online and make sure you have the right information.
From time to time, unofficial social media accounts appear claiming to offer a paid livestream of Crufts. Please be aware that these accounts are fake. Watching Crufts online is completely free, and you will never be asked to pay to access our livestream. You can watch all the action via our official YouTube channel.
We'd also like to remind everyone to be careful when purchasing tickets, as there are a number of unofficial websites and companies claiming to sell Crufts tickets.
Tickets for Crufts 2027 are only available through AXS. If you're unsure whether a website is genuine, please don't risk making a purchase.
For the latest news, updates and information about Crufts, always check our verified social media channels and official website.
Press Office location
During Crufts, the Press Office is located in the Toute Suite on the Piazza, near the main entrance of the NEC.
Looking for coverage about your company/stand?
Journalists deal with news – therefore they want something that is new, interesting, timely and that will make their readers sit up and listen. Some points to consider that make a product newsworthy are:
- Can you find a celebrity ambassador to launch your product or represent your charity?
- Is it a truly new product (just launched/in the past few weeks) and is it different from everything else out there?
- Does the product tie into a topical trend – organic, political (tie into current newsworthy events), technology
- Consider conducting research that will create a story around your product
- Do you have a great photo, or can you provide a journalist with an opportunity to take a great photo (journalists are thrilled when they get a picture that is not a handshake/cheque presentation etc.)
- Is your product unusual or quirky?
- Have you had a trade stand at Crufts for a milestone number of years? e.g. 20 or 10 year anniversary.
- Unless your photocall stands out it can be difficult to secure press coverage from such a busy event. Have you considered promoting the fact that you will be at Crufts in the week or two before the event, by creating a story or photograph opportunity related to your product and saying that the product will be available at Crufts?
Please use the trade stand form to let us know your news or photocalls
Filming permissions
Please note that Channel 4 has exclusive broadcast rights to Crufts 2027. If you wish to film at Crufts, including for social media, you will need to secure press accreditation in advance through the marketing team.
Show guide opportunities
If you are interested in advertising in Crufts 2027 show guide, please contact Newhall publishing.
