Sponsors
We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.
Major Sponsors
James Wellbeloved
For the past 30 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved™, we make wholesome, delicious, naturally healthy and naturally hypoallergenic food to help your pet eat better and live better. Our tasty recipes are made with simple ingredients and are full of goodness. Because it’s only natural to want your pet to love their food and live a healthier, happier life.
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ROYAL CANIN
Everything we do at Royal Canin is driven by our passion for the health and wellbeing of every dog. That’s why every recipe is created to deliver the exact level of nutrients essential to your pet’s needs. Join us on the ROYAL CANIN® stand to chat to our team of experts who can offer you advice on your pet’s nutritional needs, our exciting new products, which breed may suit your lifestyle, and for a chance to win prizes worth up to £1000. AND for your chance to win tickets to Crufts, keep a close eye on our social media…
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Agria Pet Insurance
At Agria Pet Insurance, pets mean everything to us, so, since 1890, we’ve built our award-winning products to take the very best care of them. Providing lifetime pet insurance exclusively, we’re there for you and your pets, for life. Trusted as the only pet insurer endorsed by Crufts; innovation, research and quality are at the heart of what we do.
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Eukanuba
The 2024 Crufts Best in Show winner was fed on Eukanuba! Created with the belief that dogs and cats evolved from carnivores, Eukanuba provides nutrition tailored to their natural needs and supports a lifelong well-being of your four-legged companion.
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Furminator
Coming Soon...
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Good Boy
Treat them right with Good Boy!
With over 50 years of experience, we know just what it takes to keep those tails wagging. From exciting playtime and delicious treats to hearty meals, we’re here to make sure your furry family members are always happy and healthy.
Join us at Hall 3, where a world of tail-wagging fun awaits for both you and your pup.
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Škoda
Škoda is a proud sponsor of Crufts. We love dogs and we know that choosing the right car for your dog is as important as choosing the right car for your family. We’ve won quite a few awards for our dog-friendly cars (ahem, humble brag) click below to find out a little bit more and we’ll see you at the show.
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The Kennel Club Pet Insurance
Here at The Kennel Club, we are proud to be the UK’s largest organisation dedicated to protecting and promoting the health and welfare of all dogs. We feel insurance is a vital part of responsible pet ownership, so we teamed up with Agria, the oldest pet insurer in the world. With over 125 years' experience and a quality lifetime product covering up to £25,000 vet fees cover each year, we know your dog will be covered with the highest quality cover.
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ADAPTIL
We are experts in dog well-being, helping puppies and dogs overcome situations they find challenging. We help owners to better understand their dogs' behaviours with expert advice and calming solutions to support their canine companions.
ADAPTIL helps your dog adapt to modern life’s stressful situations through pheromones, a natural form of canine communication. Pheromones are useful to help us reduce stress-related behaviours such as; panting, pacing, yawning, over grooming and excessive barking, creating a comforting and reassuring environment for your dog.
Butternut Box
Butternut Box is the leading Fresh dog food brand in Europe. Fresh dog food isn’t excessively processed like wet or dry food. Instead, it uses whole, human-quality ingredients you can see and say. The meals are gently cooked at 90°C to lock in the nutrients, then chilled or frozen ready to serve from the fridge. Finally, each recipe is taste-tested by us to make sure it’s the best it can be.
Our method means Fresh gives more with every meal. Want to give us a try with 30% off your first two boxes? Click the link below!
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CORE
Overall well-being starts from within, that’s why we passionately believe choosing a food that supports your dog’s well-being is the best thing you can do. Combining the perfect balance of high protein, moderate fats and low carbs, we craft 100% natural dog food, providing the very best nutrition that not only tastes great, but also takes care of your pet from within. Discover the CORE difference and why our caring breeders trust us as the best food for their champions.
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FreshPet
Win a Freshpet hamper worth £50 for your pet! - We believe all dogs and cats deserve the best. Our approach is simple: use wholesome, human-quality, healthy ingredients and gently cook them, without preservatives ... Fresh not Frozen ! - To win a Freshpet hamper (delivered straight to your door)| simply post a picture of your best in show pup on Instagram, follow & tag #freshpet_uk. We will pick 5 lucky winners.
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Natures Menu
For over 40 years our experts at Natures Menu have been crafting nutritious raw food, to provide your dog with all the goodness of a natural, raw diet in the most convenient way. We want to show a nation of animal lovers that there’s an easy and straightforward way to feed raw meals using ingredients selected by our experts, giving your dog the best nutrition possible.
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PRO PLAN
At Purina® Pro Plan®, we believe that when people and pets come together, life is better.
Our team of nutritionists and expert veterinarians apply leading-edge science to develop the most advanced and effective nutrition for your pet.
You've probably heard of probiotics for humans, but did you know they're also great for dogs and cats?
Visit us at Crufts to discover PRO PLAN® FortiFlora® which is a complementary product with probiotics that’s proven to help your cat/dog maintain a healthy gut.
YuMOVE
At YuMOVE, we’re on a mission to give all pets active lives, for life.
We’re the UK’s no.1 veterinary joint supplement and our clinically proven products deliver visible results within just six weeks*. We’ve helped to support countless show and agility dogs over the years – including previous Crufts Best in Show Winners and Crufts Agility champions.
Whether being used preventatively in young dogs just starting out, or reactively in more experienced show or agility dogs, YuMOVE has you covered.
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WHIMZEES
Smile for a lifetime with WHIMZEES® by Wellness. With dental disease the n°1 health issue for dogs, taking an active role in their oral health is more important than ever. Our daily dental treats are flavourful and 100% all-natural, making them suitable for all dogs, especially the sensitive ones. Just one a day helps keep teeth, breath and gums healthy. Discover all our dental treats at Crufts!
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Tavo
Tavo is taking your pet’s adventures inside and outside the vehicle to the next level and is designed to enhance your pet’s protection with their comfort and well-being in mind.
Featuring premium materials and timeless aesthetics, the Tavo Maeve 3-in-1 Pet Protection system includes a luxury carrier, vehicle base and an optional Roscoe™ stroller frame for additional travel needs outside of the vehicle. The Meave range is side impact and crash-test-certified to the latest UN ECE child restrain standards.
Tavo promises a commitment to timeless style, purposeful product innovation and an unwavering dedication to safety, for all pet owners to be confident in travelling with their cherished companion.
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Hill Pet Nutrition
Coming soon...
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Skinners
As an official supporter of Crufts, Skinner's is proud to nourish generations of canine champions. With over 50 years of experience, Skinner's understands the unique nutritional needs of active and working dogs. Their range of high-quality dog food and treats is designed to fuel peak performance, support optimal health, and keep dogs happy and active. Visit the Skinner's team at Crufts to learn more about their commitment to canine excellence.
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K9 Jets
K9 JETS, the world’s first pet-dedicated, pay-per-seat, private jet service, offers an alternative to traditional pet shipping methods. The British-based service provider operates flights across the world with destinations including Dubai, New York, Los Angeles and Toronto, allowing passengers to travel comfortably with their pets in the cabin, by their side.
To celebrate its partnership with Crufts, K9 JETS is giving away a return trip for two people and their dogs from London to New York.
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